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HP TippingPoint

In anticipation of a major new product launch, TippingPoint needed to evolve their brand to match their new offering. The new visual system communicated their new brand positioning in a clean and effective way. Once the brand system was in place, we leveraged it through competitive displacement and demand generation campaigns that targeted Fortune 500 companies.

Expertise Required:

  • Brand System Design
  • Brand Standards
  • Digital Strategy
  • Demand Generation Campaigns
  • Web Design
  • Front-End Development
  • API Services Integration
  • Web App Design & Development
  • CRM integration

Logo

TippingPoint Logo

Data Pattern

TippingPoint Data Pattern

Type & Colors

TippingPoint Brand System Color Palette

Iconography & Product Logos

TippingPoint Icons & Product Logos

Applications

TippingPoint Collateral & Microsite